INSIDE THE VIP ROOM
Designing Your Business for the Year 2000 and Beyond
The world of commerce has been re-invented,
re-created, re-purposed and re-engineered so often it seems like "re-" has
become a mantra of the age. "Re-" does suggest a need to change and to
venture down new and exciting paths. Designing your business for the technological
age of the 21st century is oftentimes a confusing and daunting task with very few road
maps letting you know if you are headed in the right direction.
The internet is now poised to become the next
major roadway that all businesses must contend with. The trick to the Internet for
you is the difficult task of finding ways to attract new customers while maintaining old
customers and building a growing market for your services and products. There are no
doubts among experts that all markets and services will be profoundly impacted by the
influence of the Internet. Already we can see how several industries such as travel,
automobile purchasing, stock investment, and print media have undergone an extreme
net-induced change.
No longer are customers tied to the typical
business hours of 9 to 5 when making transactions or getting important and timely
information. These markets along with others have two options: change radically with
the times or reach for the life jackets and pray for the best. The playing field has
been permanently altered. You must dare to be different. Make people notice
who you are and what you have to offer. The world is filled with new competitors
with look-alike products and services. How do you stand out from the crowd?
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