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Direct Marketing for the Small Business

Direct marketing is a powerful and cost effective tool to expand your business. Annually, advertisers spend many billions of dollars on Direct Marketing, more than any other type of advertising, and it’s growing fast. Why? Because Direct Marketing has a unique ability to communicate on a personal level to a targeted audience.

Direct Marketing is extremely effective in generating orders, building retail sales traffic, raising funds and increasing sales leads. Direct Marketing is economical, allows for accurate sales predictions, and its costs and effects are directly and easily measurable. Although direct mail is the most common form of direct marketing, it’s only one of several strategies or approaches which include direct response space ads, telemarketing, package and billing inserts, broadcast, interactive cable TV, and increasingly the Internet.

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